No.1 Press Release Spot in the Philippines
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No1 Press Release Distribution Service in the Philippines
No1 Press Release Distribution Service in the Philippines
When information on the street is adopted as material for a TV program, first the production staff such as the director, AD (assistant director), and broadcast writers information collected through unique perspectives and proposed at the "program meeting", and the producer decides what will actually be broadcast based on that.
First, let's take a look at some of the most common sources of information that the production staff obtain on a daily basis in order to obtain information for the program.
Especially in information programs, "things that have already been talked about" and "things that are likely to be talked about in the future" are emphasized, so media that can easily collect trend information are checked. Specifically, topics that are causing buzz on SNS such as Twitter and Instagram, mainly on major news sites , and blogs written by experts for specialized themes are sometimes referred to.
In addition to the method of directly approaching the TV station side, there are enough cases to be covered by the internet media. If the topic is not limited to a specific date and time, such as an event, it is effective to create a buzz in advance on Internet media or SNS and have the TV station pick up the topic as a topical theme.
Press release distribution is also an important source of information for TV program producers. In particular, many press release media on the web post the viewing ranking and attention ranking of the release.
Paper press releases by fax or mail are still effective in the TV industry. In addition to checking the press release sent to the shared fax by the staff in charge of news and information-related news gathering departments, there are cases where a dedicated window is set up to receive it depending on the broadcasting station. While there is a high possibility that it will be judged by looking only at the title in the case of e-mail, the release in paper media at least the first page is often read. As a result, there is an advantage that it is easy to catch the eye of the person in charge.
People involved in the program use their work and personal connections to ask candidates for performers and stories, such as "Are there any interesting events or projects?" Searching is also common.
Interact with public relations personnel on a daily basis, and sometimes use the information you give to them to come up with stories.
This does not apply to all programs, research may be requested from specialists called "researchers" who specialize in gathering information along designated themes, or from specialized companies called "research companies" and may use the results as a basis for judgment.
In particular, some research companies accept press releases and information submissions for the purpose of efficient information gathering, and some offer services to distribute the collected information to pre-registered program production staff. It is also possible to deliver information to the person in charge of the program by using a research company.
However, even when using a researcher or research company, it is largely up to the individual staff to decide whether or not to actually adopt the material, so using the service does not necessarily mean that it will be featured on the broadcast.
One of the first and most basic actions many people involved in finding stories is searching in search engines. If you don't have much basic knowledge about the subject, search to find out what it is in the first place.
Also, for specific topics, search to find out where the most referenced information sources. At program conferences, broadcast writers, assistant directors, directors, etc. are often searching for the topic raised at the conference, related matters, and famous people in the field on their computers and smartphones.
In general, SEO is known in marketing as a way to get a lot of people searching for your company to find your company.
So far, it has explained how people actually search for the information that is featured on TV. So, what exactly is the type of information that is highly likely to be featured on television?
Here, it would introduce 6 points that the authors had in common with the topics that were actually adopted when you felt that you wanted to choose this topic in the field of program production. If you try to meet these points when sending information, the probability of being hired will greatly increase.
In daily news programs and lifestyle information programs, Seasonal contents related to seasons, weather, and climate.
We touched on seasonal topics in the weather forecast corner. Many of you may have seen topics such as unpredictable “Trends”, "Weather" and "Climate" tend to be of common interest to viewers throughout the year, so TV always checks seasonal topics.
When distributing a press release, consider the timing and climate at the time of release, and include elements that allow you to fully enjoy the seasonal feeling of the time. It will be easier for you to pick it up.
The most important thing when being featured on TV is “ easy to understand ”. Even if the theme is socially meaningful, if you can't clearly convey the fun in one sentence, it will be difficult for the program to pick it up.
For example, "An event where you can eat baked sweet potatoes" alone is not very appealing as a topic. The theme is very clear, and the program can use it as an example to explain "What kind of social phenomenon is happening in the world today."
In order to aim for TV exposure, if the program takes up this theme, will it be possible to explain "The latest circumstances in the World." It is important to convey to the creator side from a single point of view.
In television, which is a video media, the impact of jumping into the screen is a very important factor in deciding whether or not to feature it in a program. If the theme is equally interesting and multiple candidates are nominated, the candidate that is likely to produce good images is often selected.
There is an industry term that has become well-known among general viewers, “ shooting height (the number of high-impact scenes).” It is very effective to prepare a visual that makes you feel "high shooting height". In the case of products whose appearance is already conveyed, post promotional visuals or photo materials that show the actual usage scene, and even if specific visuals such as events cannot be presented, post visuals that can be imagined of the actual event. This can greatly increase your chances of getting hired.
" Unexpectedness " is emphasized when information is picked up by the media, including television. The news value increases greatly if catchy themes that break the general image of the past are included.
Nonetheless, it is No Good to make exaggerated expressions in an extremely eccentric way, or to claim efficacy that violates the Pharmaceutical Affairs Law and other laws. For example, ``An event where baked sweet potatoes, which have a plain image, can be enjoyed as stylish and sophisticated sweets.'' Based on things that have a specific image, it will be very attractive as an interview material.
A big draw for TV is that the numbers are standing. The news value will be strong if there are elements such as "covering more than 100 types", such as "The one that won the first place."
As for the ranking, it is better to be famous, but it is not necessary. The important thing is the appeal that the program is ``especially prominent '' in the theme or field that the program is trying to cover. In the case of an attempt on a specific theme, the approach of "First in history" is also effective, but in that case, check if something similar already exists and be careful not to give the wrong perception.
In the case of a program consisting of multiple lineups and topics, if the content guarantees a certain degree of comprehensiveness in the subject matter, the program can introduce all the trends in one interview, and production will be a very "helpful" existence.
It is up to the program to decide what form to take, but if possible, it is better to provide information that allows you to grasp the trends and the overall picture of the theme you want to convey, with the feeling of ``covering ahead of the program side.'' By increasing the comprehensiveness, when compared with other subjects, the priority to be taken up as a story candidate will rise dramatically.
Depending on the situation, you may be regularly asked to be a leading expert or professional in the field, and this will lead to the creation of a continuous relationship with the program side. Although preparation costs are incurred for one-off PR, it is an effective approach as a kind of "investment" in media promotion.
Once you have prepared a press release that conveys the story in a way that is easy for TV to pick up, start approaching TV stations and programs. Finally, here are 7 techniques for approaching TV show people.
When conducting a public relations approach to TV stations and programs, it is effective to send a press release, etc., two to three weeks before the desired interview timing.
Most regular broadcast programs have a production meeting once a week. The contents are considered and prepared in the span of "about 1 to 2 months ahead".
By performing publicity at the timing of production, it is possible to provide information as fresher material for the program side. In a location-based program, if you send the information again at the timing of "3 days to 1 week before", it may be adopted as a "pinch hitter" when the secured interview destination is rejected for some reason. It's also a good idea to think of it as a way to get the reaction you want.
The point is to approach TV stations offline. In many cases, public faxes for receiving press releases and information are installed in the news departments, social affairs departments, and program staff rooms of TV stations, and in addition to faxes, there are cases where you can receive them by mail. In any case, as much as it is " physical " compared to the transmission of information on the Web or by e-mail, an offline approach increases the chances of being read.
The specific destination is basically confidential, but if you talk to the main telephone of the TV station and say, "I would like to send the release to (program name) or the department in charge of the information program," some cases except for , the person in charge will take care of it for you, and in most cases you will be guided to the destination and shipping method.
In order to make it easier for you to imagine that you can take a specific “picture” like this if you interview, including a lot of image photos and visuals in the release is important.
As I have already introduced, in TV programs, this " picture with a pull " is an important factor in adopting material. Post an image with impact and a sense of sizzle in the top image and eye catch of the press release, and actively appeal to the program side for "high shooting".
It is not limited to the overall image, but in the case of food-related products and events, it is also important to effectively use "close-up photos" that convey the appeal of the product and convey the "sizzle feeling". The public relations person should pretend to be the program director, and show the scene in advance when it is actually picked up on TV, while appealing that the filming rate is high.
Since a large number of press releases are delivered to TV stations and program officials every day, there is no time to carefully read each one, and in most cases we look at the information on the "first page" such as the title and key visual at the beginning, and consider the "theme", "protagonist (subject)", and "scene" to determine whether or not to be a candidate.
The decision time is about 1-2 seconds per release . When creating a press release aimed at TV exposure, the key is to grasp "what kind of theme", "who and what will appear", and "what is the most attractive point" in this short amount of time. If there is a headline that can be organized in the form of `` (character / subject) `` (specific scene) '' (content) '', it will be easier to imagine the "applicability point" and be a candidate for judgment.
Based on the information they have found, the program staff "plans", and a person with decision-making power, such as a producer, decides whether or not to take it up in the end. Basically, the material is decided by the staff "recommending" it to their superiors, so how well this process conveys the attractiveness of the subject in an easy-to-understand manner greatly affects the acceptance or rejection.
Therefore, it is important to devise information in the press release to support the presentation of the program staff. Assuming that you will propose to your boss on behalf of the staff, "I have this kind of story!" Imagine what kind of persuasive materials would help and structure your press release. Like a job interview, starting with a catchy conclusion and then adding materials to support it will make it easier to assemble.
Each TV show has its own target audience and theme. When doing publicity for TV programs, instead of vaguely thinking "I want to appear on TV", think concretely about "Which program do you want to be featured?" It is important to have "accurate storytelling" according to the program and target.
Is it easy to understand if you think of publicity for TV programs as a kind of "barter" where you provide information in line with the program's concept in exchange for interviews. Rather than unilaterally conveying your company's thoughts, it will lead to great benefits for both parties by properly understanding the needs of the program and delivering useful information as a "program topic". Try to provide information and approach only to the other party with the feeling of "making a program together."
Television production sites have a very high turnover of personnel, and it is extremely rare for the same staff to be in charge of the same program for a long period of time. It is effective to provide information while trying to communicate with staff who have already built relationships, but it is not enough to exchange messages on a daily basis. Excessive approach to individual staff members is prohibited.
Also, if you just tell them what you want to appeal to them one-sidedly, you can't say that you have an equal relationship. If you want exposure that fully incorporates your company's intentions, you may need to consider placing advertisements instead of public relations activities.
Although we have the title of a TV station, we must not forget that the people involved in the program are human beings just like us. In PR activities, not just TV, let's think about building good relationships rather than immediate exposure.
Publicity activities for television are a kind of equivalent exchange that "Gets exposure by providing information that meets the needs of the program."Creating a win-win situation is paramount to maximize exposure accuracy.
In media promotion to TV stations, first assume a clear target, customize the information in a way that "fits" the target's needs, and try to send out information that leads to "accurate storytelling" for each program.
There are various forms of public relations PR activities, but it may be said that public relations for the media, especially for television, requires a sense of sales activity and skills. By checking TV programs on a daily basis and grasping the needs of TV stations and programs, and considering the approach and content from the perspective of "If we create a program together", you can increase the probability of being featured.
No.1 Press Release Spot in the Philippines
Get your stories seen by millions online.