How To Write A Fundraising Press Release?

Regarding the implementation of fund-raising programs and donations, you may be worried about issuing a press release, or even if you do make an announcement, you may be at a loss as to what to say. However, announcing has a major role to play, such as being able to appeal to the issues behind the fund-raising activities and to convey the company's stance and way of thinking.

In this article, you will be provided detailed explanations of what should be included and points to note when creating press releases related to fundraising.

3 Benefits of Distributing Fundraising Press Releases

What are the benefits of sending a fundraising press release? Here are three advantages.

Benefit 1. You can appeal the issues related to the fundraising

Through fundraising press releases, you can appeal the issues behind the fundraising. Whether you're running a fundraising program or donating to an active fundraising program, clearly explain the issue, the need for a solution, and your company's stance on the issue. At the same time, the attitude of actively working to solve social issues also appeals to society as a necessary corporate image.

Benefit 2. Able to convey the philosophy behind the activities

Among the many donations, describe the background, such as why your company donated to the fund, and why you started a fundraising program. It is related to the business to be developed, there is a connection with the land, etc. Let's tell them that the action is based on the company's philosophy, along with the reason for the donation. 

Philosophy is the basis for all corporate activities. Not only social welfare and contribution activities such as fund-raising, but also the philosophy that always exists in the background of business activities should be properly communicated, and the company's purpose in society should be appealed.

Benefit 3. Potential to connect with new layers of cognition

Learned about the existence of the fund-raising program and the sponsoring company through the press release. People who sympathize with your actions and principles may become new supporters. For example, in the case of donations related to specific events or regions, such as wars and disasters, there is a possibility that people who are not connected to the company's normal business activities will be interested in the company.

3 Things You Should Definitely Include In Your Fundraising Press Release

What should be included in the fundraising press release? Let's take a look at the three essential elements.

Element 1. Specify the purpose and outline of the donation

The items to be entered will differ depending on whether your company initiates a fundraising program or donates to a program that is already in operation.

If your company runs a fundraising program

• What is the purpose of the donation, its use and recipient organization
• Why your company runs a fundraising program
• Outline of donation method and implementation period
• URL of web page with detailed information

If you donate to an already active fundraising program

• What is the purpose of the donation (if there is a detailed page of the donation program)
• Background of the Company's Donation
• URL of the web page of the sponsoring organization with detailed information
• If there is a presentation ceremony, etc., state that as well. In the case of after the event, the state of the meeting, photos, etc.

Element 2. Communicate the thoughts behind the implementation

Why did your company start a fundraising program or donate? Communicate your thoughts and underlying corporate philosophy. Most companies should be involved in the fundraising for a reason or background. By telling the reason, you will be able to see the way of thinking as a company and the stance toward society.

Element 3. If it is carried out regularly, touch on the achievements

If you run a fundraising program on a regular basis, such as every year or even a few times a year, be sure to mention what has been done so far. How much money is collected? Clarify what it is used for? If you have posted detailed information on the web, post the URL to secure leads.

Things To Keep In Mind When Writing A Fundraising Press Release

What points should I pay attention to when writing a fundraising press release? There are two points.

Point 1. Clearly communicate how the donation will be used and how it will be donated

If you run a fundraising program, be sure to communicate exactly how the money will be used. By announcing the facility or organization to which the donation will be made, and specifying the specific purpose for which it will be used, the donation can be made with peace of mind. In addition, accurately describe the method of donation without omission so that those who see the press release and want to donate can act smoothly. Include the URL of the details page on the website.

Point 2. Delivered on the start date of accepting donations

If you're launching a fundraising program, make sure the press release date and the fundraising start date are the same. If the donation reception has not started when the person who saw the press release tries to donate, changing the date may lead to opportunity loss. Therefore, set the delivery start date and make it possible to respond to inquiries such as reception links and telephones.

Conclusion

Deliver your thoughts to the person you want to deliver. One of the essential skills for that is press release writing.

Countless press releases are distributed every day, and there is a lot of new information on the Internet. It can be said that it is necessary for the receiving side to meet and determine the correct information, the information that they really want to know.

It is never easy to deliver your company's thoughts to the media and individual consumers, who are the people you want to deliver. It is necessary to make a press release that is easy to understand for the person to whom you want to deliver detailed information, and that conveys its appeal.

If you want to post or deliver your fundraising press release, you can use  PR Station, a leading press release distribution service in the Philippines.