Benefits Of Distributing Press Releases For School-Related Research Presentations

School-related research presentations can make the school's expertise known, leading to recognition of students who want to appeal, companies and research institutes that develop businesses in that field.

In this article, it will provide a detailed explanation of what should be included in press releases for " school-related research presentations " and points to note.

3 Benefits of Distributing Press Releases for School-Related Research Presentations

Let's take a look at the 3 benefits of press release distribution for school-related research presentations.

Benefit 1. Leading to recruitment of students and employment of researchers

Publishing school-related research results will lead to the development of a brand image that you have specialized knowledge in a specific field. By distributing press releases and disseminating information widely through the media, students who are interested in the field may be interested as a destination.

It will also have the effect of attracting not only students but also human resources who are already active as researchers in the same field.

Benefit 2. Develop joint research with related companies and research institutes

Companies are always on the lookout for information in their own business areas. Companies and research institutions operating in the field may also receive information through press releases and media.

Depending on the content of the research, there is a possibility that it will develop into joint research with such companies and research institutes. In addition, companies seeking human resources with knowledge in the field may be able to recruit students from research-related departments and seminars, and the ability to build a career by making use of what they have learned is also an attractive point of the school.

Benefit 3. Increased motivation of students involved in research

When the research and scholarship you are involved in receives high praise from third parties such as the media and those around you, you will find the significance of what you are working on, and it will be a driving force to push forward. Posting such an enthusiastic attitude in a press release can also expand the possibility of producing further results. The influence of enthusiastic students will increase the evaluation of the department and seminar, and in addition to acquiring admission candidates and employers, it is also possible to contribute to the improvement of the level and standard deviation of the department and school itself.

Three Points You Should Definitely Include In A Press Release For School-Related Research Presentations

So what should be included in a press release for a school-related research publication? Here are three points you should definitely include.

Please refer to the following points when structuring your press release.

Point 1. Describe the background of why you are doing the research

Unlike the research conducted by companies, most of the research conducted by schools alone does not have a direct business purpose, such as commercialization.

If you describe the background of why you are doing the research, you will understand the relationship and history of the school (department / seminar) and the research, and it will bring more depth to the research content and results. In addition, if there are accompanying facts such as having professors and researchers who are authorities in the field, or producing famous graduates, it will increase credibility.

Point 2. Communicate how research content and results are useful to society

It is also important to clearly explain what the research is about. Inevitably, the content of research tends to be incomprehensible to those who are unfamiliar with the field or those who are interested but do not yet have sufficient knowledge. Even if the content is too technical and difficult to express easily, it is important to communicate in a way that is easy for the reader to understand, such as how it can be used in the real world and in what fields it will be useful.

In addition, practical research is of great interest to companies that are always thinking about creating new businesses or strengthening and expanding existing businesses. If there is a business field in which the research content can be particularly useful, be sure to clearly communicate it by describing examples of its use. Such information dissemination catches the eye, and it is conceivable that it will lead to talks about joint research and commercialization utilizing research.

Point 3. Communicate what students engaged in research can achieve

In addition to communicating the effectiveness and future potential of the research itself, appealing to the human resources (students) involved in it is also an important element of a school-related press release. Let's tell students who are involved in the research in the faculty or seminars or who are completing related studies, what they can touch only at this school, and what kind of jobs and companies they are pursuing. That is the charm of the school, faculty, and seminars, and it leads to differentiation from other schools.

In addition, by clarifying how the results of this research will develop in the future, what the goals of ongoing research will be, and how it will contribute to society, we will be able to understand the importance of research in society. Communicating gender is also important. Showing the future demand for the research will also increase the motivation of those who are interested, and will encourage them to think about it as a concrete career path.

Precautions When Creating Press Releases For School-Related Research Presentations

What are the points to note when writing a press release for a school-related research presentation? Publishing information about research is a very sensitive matter. There are two points to remember.

Point 1. Prove the credibility and support of research results

The publication of research results is based on the existence of credibility and support. Include them in your press release. It is important to explain properly using diagrams and data, without omitting anything because it is technical and difficult to understand. Be careful not to use complicated expressions, such as by including explanations of technical terms in annotations, preparing a web page with easier-to-understand explanations, and making it possible to check the details.

In the world of research, where results are always pursued, misunderstandings due to differences in perceptions between people and organizations engaged in research in similar fields, and misunderstandings in terms of expressions, can develop into major problems. Be sure to thoroughly check the content of existing presentations, etc., and make sure that it is the only content that has originality.

Point 2. Adjust the timing if there is publication in industry magazines, etc.

Depending on the research field, research results may be published in industry journals. In that case, it is necessary to confirm the timing of publication with the publisher. If possible, it is desirable to be able to send a press release in advance, but if it is difficult, arrange to distribute it on the same day as the publication date.

Furthermore, the selection of delivery destinations is also important. In addition to media that specializes in research content, industry media that companies may see and use research results, school-related media that students thinking about their careers may see, etc. , it would be nice to add some approaches to create a media list.

Conclusion

Deliver your thoughts to the person you want to deliver. One of the essential skills for that is press release writing.

Countless press releases are distributed every day, and there is a lot of new information on the Internet. It can be said that it is necessary for the receiving side to meet and determine the correct information, the information that they really want to know.

It is never easy to deliver your company's thoughts to the media and individual consumers, who are the people you want to deliver. It is required to make a press release that is easy to understand for the person to whom you want to deliver detailed information, and that conveys its appeal.

If you want to distribute press releases, you can use  PR Station, the leading press release distribution platform in the Philippines.