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Summer’s biggest event: 2GOKada Creators Cruise sets sail More than 100 content creators join first festival at sea

2GOKada Creators Cruise, bound for a three-day voyage to Iloilo and Bacolod

SM Investments Corporation
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SM Investments Corporation

The 2GOKada Creators Cruise is the culminating activity of 2GO Travel’s summer-long campaign, in partnership with the Department of Tourism (DOT) to champion discovering the Philippines via sea travel among the younger generation.

(L-R) Content Creator and Host Jasper Tiongson, Careless Music PH CEO James Reid, Philippine Tourism Promotions Board COO Maria Margarita “Marga” Nograles, 2GO President and CEO Frederic C. DyBuncio, Department of Tourism – Director for Office of Product and Market Development Dr. Paulo Benito S. Tugbang, TikTok Philippines Head of Public Policy Toff Rada and Celebrity 2GOKada Bea Binene.

Manila, Philippines, 20 May 2023 – 2GO Travel, the country’s premier sea travel provider and a part of SM Investments Corporation, set sail with 119 content creators onboard for the 2GOKada Creators Cruise, bound for a three-day voyage to Iloilo and Bacolod. Tourism Promotions Board (TPB) Philippines Chief Operating Officer Maria Margarita M. Nograles led the send-off ceremony aboard MV 2GO Masagana.
The 2GOKada Creators Cruise is the culminating activity of 2GO Travel’s summer-long campaign, in partnership with the Department of Tourism (DOT) to champion discovering the Philippines via sea travel among the younger generation. The campaign harnesses the power of a new breed of content creators and platforms to advocate for domestic tourism.
“It is so wonderful to see that 2GO Travel has consistently been an advocate for domestic tourism by providing the most upgraded sea travel experience in the country. The 2GOKada Creators Cruise is a great way to encourage a new generation of travelers to explore the Philippines. We hope to see more of local sea travel and more creative content of our beautiful islands, with the influence of the 2GOKada,” said Nograles at the send-off ceremony.
“We have the most upgraded sea travel experience in the country today—because we are the Philippines’ largest operator of cargo passenger vessels, including the two largest and most modern ones. 2GO celebrates all the best of what the Philippines has to offer. When you travel with 2GO, you can be assured of sea travel that is distinctly ‘Filipino brand.’ This is our inspiration for the 2GOKada campaign,” said Frederic C. DyBuncio, 2GO President and CEO.


2GO Travel special guests take a groufie before sending off the 2GOKada content creators.

Aboard MV 2GO Masagana, the 2GOKada Creators Cruise is the first of its kind festival at sea. The three-day voyage is packed with curated activities from Tiktok and other event partners to help content creators improve their craft and ignite their inspiration. The first concert on board is powered by Careless Music. The 2GOKada will also enjoy a quick stop in Iloilo and Bacolod for a glimpse into both cities’ rich culture and heritage, delicious cuisines, and majestic architecture.
The 2GOKada Creators Cruise is co-presented by Tiktok and supported by Careless Music.

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