SHELL LIVEWIRE 2023 HOMEROOM SESSION HELPS NEW BUSINESS OWNERS WITH ADAPTABILITY AND FORESIGHT

While starting a new business can be an exciting process for many fresh entrepreneurs, avoiding very common mistakes early on can lead to businesses being more adaptable and agile overall. This was the overall theme of Shell LiveWIRE 2023 Homeroom Sessions, as both the inaugural session, titled "Start-ups' keys to success: Adaptability and Agility,” and the final session, titled "Navigating Business Mortality: How to Avoid the Pitfalls that Cause Businesses to Fail,” offered insights into how entrepreneurs and new business owners could create successful and long-lasting businesses. Both on-site and online attendees gained access to advice from mentors with experience in business growth, innovation, and empowering small enterprises.

“Shell LiveWIRE Homeroom Sessions aim to reach and upskill more start-ups and inspire the entrepreneurial spirit within all the participants. We hope that this platform and the learnings from our guests today pave the way for future success," said Shell Pilipinas Corporation (SPC) Vice President for Corporate Relations, Serge Bernal in his opening remarks.

Adaptation and Agility

Both sessions featured seasoned entrepreneurs who shared their personal experiences and insights, underscoring the importance of these traits in the volatile landscape of startups. The first session discussed the importance of experimentation for new businesses to find where their audience is.

Jason Dela Rosa, Founder of BounceBack Philippines, described adaptation and agility as, "Adaptability is all about endurance. Being able to endure challenges in your environment, and then be able to change the way you do business. Agility is how quickly you do that.” Hans Kenner Fernandez, CEO of Urban Traveller and Co. gave his advice to start ups on being agile and being prepared, “Try to be flexible, but then at the same time, preparing for contingencies. Mostly for me, that means having multiple ways to earn revenue.”

Navigating Business Mortality

The second session detailed the common mistakes new business owners make and why it's important to address them early for a sustainable and long-lasting business. Christian Blanquera, Chief Technology Officer of Shoppable, detailed hiring too many employees early and improper planning in equity sharing among the staff as two early mistakes start-ups make. "We all have to think about, when we create a startup, we're representing or supporting the economy of this country and we have a responsibility to produce revenues for your startup and the entire ecosystem,” said Blanquera. “We're all part of the economy in some sort of way, so we have to always try our best.

Overcoming adversity was also a point made during the session as business owners can experience burnout as the business continues. "There's a lot of challenges, a lot of bumps along the road. But the thing is, when you go back to your core, you go back to your why, you go back to your vision and the reason why you're doing this, that should help drive you so that you can move forward regardless of the challenges that you encounter,” said Carlo Calimon, President of StartUp Village.

About Shell LiveWIRE

Shell LiveWIRE is the flagship enterprise development programme of Shell, with the vision to strengthen local economies by promoting entrepreneurship, innovation and meaningful employment. Shell LiveWIRE not only provides valuable funding for businesses to thrive but also grants them access to learning opportunities that can help them grow faster and opens them up to a larger network of better opportunities. Today, Shell LiveWIRE is supporting businesses that are on the cutting-edge of innovation, focusing on energy solutions, value chain integration and economic diversification. Click here to learn more: https://shell.com.ph/livewire

About Shell Pilipinas Corporation

Shell Pilipinas Corporation (SPC) changed its corporate name from Pilipinas Shell Petroleum Corporation, marking the energy company’s vital role in the energy transition. This change signifies that SPC goes beyond petroleum and will deliver more options to its consumers to provide sustainable and cleaner energy solutions to the country. Along with the name change, Shell will continue to invest and grow in the country as an energy user, provider and leader.

With this new chapter, SPC will continue to drive growth and innovation for their customers, investors, society, and the planet. For 109 years, Shell has been a vital partner in nation-building and aims to remain the same, making sure to provide cleaner energy solutions to customers, to power progress in the Philippines, in sync with society and the government.

Hans Kenner Fernandez, CEO of Urban Traveller and Co., answering the burning questions on how to be an agile and adaptable business at the Shell LiveWIRE Homeroom Sessions.