Panasonic’s #JapanQuality products bag four golds at Reader’s Digest Trusted Brand 2024 Awards

The award-winning Panasonic products for 2024 .

Reader’s Digest Trusted Brands for 2024 recently awarded Panasonic the Gold Award for the following appliance categories: Refrigerators, Washing Machines, Air Conditioners, and Vacuum Cleaners.

What makes these awards even more special is that the Reader’s Digest Trusted Brand Awards Trustmark is backed by years of research and is 100% voted for by consumers. Panasonic is a consistent topnotcher, garnering victories in 2021, 2022, and 2023.

#JapanQuality innovations in every product


Mr. Nori Kurashina, Marketing Center Sub-head of Panasonic Philippines receives the award.

Panasonic Refrigerators are a frequent Reader’s Digest Trusted Brands awardee. According to Panasonic Philippines’ Vice President and Chief Operating Officer, Mr. Satoshi Kono, “Our dedication extends beyond mere functionality to encompass energy efficiency, environmental impact, and user experience.” This is shown in features like AI ECONAVI, which uses an intelligent sensor system to optimize cooling performance based on when you and your family are at home; Prime Fresh, which soft freezes meat and fish at approximately -3° Celsius to keep them fresh and easy to prep; and Prime Freeze, which freezes produce up to five times faster to preserve its flavor, nutrients, and texture.


Ms. Michelle Sta. Ana, Major Appliances Marketing Manager, represents the Panasonic Philippines team on-stage.

Quality washing machines are a must-have, which is why Panasonic is dedicated to improving and innovating the laundry experience they provide. These cutting-edge appliances feature AI Smart Wash to optimize time, water, and energy usage. They also have Panasonic SmartApp+ integration for customizable laundry programs and phone notifications after every load. Now, homeowners can get more than just clean clothes out of every wash with Panasonic Washing Machines.


Mr. Akihiro Yamaguchi, President and CEO, Panasonic Air Conditioning Philippines (PACPH) accepts the Gold plaque.

Among the winning products are Panasonic Air Conditioners. They are known for nanoe™ X technology which inhibits pollutants, and iAUTO-X, which monitors humidity levels for improved comfort.

Panasonic’s latest air conditioners also feature built-in Wi-Fi and Panasonic Comfort Cloud App integration. This technology lets homeowners access, monitor, and even troubleshoot their air conditioners even while away from home. Now, you can optimize your family’s comfort and keep tabs on your electric consumption in just a few taps!


Mr. Harry Sarmiento, Marketing Center Head & Executive Officer of Panasonic Philippines, receives the category’s prize.

The Panasonic Cordless Vacuum garnered its first Reader’s Digest Trusted Brand Award this year. This groundbreaking design uses Floatlite Technology to make cleaning easy and comfortable. Homeowners with pets will also be happy to learn that the MC-SB53K model has a Tangle-Free Power Nozzle that can suction up to 99% of hair and pet fur without snags or tangles.

Why Filipinos continue to choose Panasonic for their homes

With over 100 years of Japanese innovation and 55+ years in the Philippines, it’s no surprise that Panasonic is a brand that has remained close to the hearts and homes of Filipinos. The company’s claim to #JapanQuality is now synonymous with excellence, durability, and an elevated way to care for your home and family.

The recent Reader’s Digest wins highlight Panasonic’s commitment to customer-centric innovations and the brand’s dedication to top-notch quality in all their products. Filipinos – and consumers worldwide – have experienced how care wins with Panasonic and continue to trust in these products for years to come.

See how you can bring these trusted products into your home! Visit the Panasonic website, Lazada, and Shopee stores. Follow Panasonic Philippines on Facebook, Instagram, YouTube, TikTok, and Twitter/X, to see more stories like this.