Nissan Philippines brings excitement to El Nido with first media drive of the year

El Nido, Philippines – Nissan Philippines showcases its exciting vehicle lineup with the brand's first media drive of the year in El Nido, Palawan. Through the Go Anywhere Drive, Nissan aims to raise awareness about the joys of land travel made more exciting by Nissan vehicles.

Last May 29 to 31, 2023, Nissan Philippines invited motoring journalists and content creators along for the first leg of the Go Anywhere Drive. Set against the backdrop of El Nido's breathtaking landscapes, the kickoff event showcased the perfect blend of performance, comfort, and technology that Nissan vehicles have to offer. The event allowed journalists, industry experts, and influencers to explore the renowned beauty of El Nido while experiencing firsthand the features of Nissan's latest model lineup; including the Nissan Terra, Nissan Navara, Nissan Patrol, Nissan Kicks and Nissan Leaf.

The drive also allowed Nissan Philippines to reinforce its commitment to sustainable mobility and environmental stewardship under the Blue Switch Program, Nissan's initiative aimed at providing solutions to various social concerns using the power of EV technologies. Guests were able to learn more about this project during a V2X (Vehicle-to-Everything) showcase at El Nido's municipal hall using the Nissan LEAF. The demonstration showed how EVs can contribute to solving societal issues, including eco-tourism and disaster response management. This underscored Nissan's dedication to providing cleaner and more efficient mobility options for the Philippine market and tourism sector while contributing to greener, more sustainable, and resilient communities.

To add an element of excitement, Nissan also organized an off-road track event, allowing guests to experience the exceptional performance and capabilities of Nissan's 4x4 vehicles, including the Nissan Navara and Nissan Terra Sport. Attendees were given the opportunity to take the wheel and navigate through an off-road track in San Fernando Port, putting the features of these 4x4 vehicles like the Navara's 4WD Part Time Shift on the fly and the Terra's multi-link suspension to the test. The activity was also a chance for participants to experience the convenience of Nissan Intelligent Mobility in navigating rough terrains, showcasing unique features such as the Intelligent Around View Monitor with off-road monitor and Hill Descent Control.

Commenting on the event, Nissan Philippines President, Juan Manuel Hoyos, said, "We are thrilled to kick off this campaign in the breathtaking El Nido, Palawan. This event not only showcased Nissan's exceptional lineup of vehicles and technology but also provided an opportunity for us to strengthen our commitment to exciting yet sustainable and inclusive tourism."