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How to create immersive customer experiences with Samsung

Empowering Retail: Samsung's Display Innovations Transforming Shopping Experiences

Samsung Electronics Co., Ltd.
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Samsung Electronics Co., Ltd.

Samsung offers game-changing innovations to create immersive experiences for every stage of the customer journey.

Samsung redefines the customer experience in retail environments, showcasing its innovation through The Frame TV, Self-Ordering Kiosk, Business TV, and Knox Security-equipped Galaxy Devices, as exhibited at the Samsung Digital City.

Brick-and-mortar stores are here to stay! Filipinos continue to greatly value the experience of going to a physical store, browsing the selection of offerings, and assessing each option before finally making the purchase, and digital technologies are supporting these experiences better than ever.
Rooted in its commitment to delivering powerful connected experiences, Samsung aims to help all kinds of businesses do more and make the lives of business leaders and their customers easier through its ecosystem of products. During its first Business Expo in the country, “Innovations That Power Solutions” last March 21, Samsung unveiled its display innovations to engage customers to shop, order and buy in retail environments.
At the expo, Samsung showcased its Digital City, featuring its latest innovations for retail environments including The Frame TV, the Self-Ordering Kiosk, the Business TV, and the Knox Security-equipped Galaxy Devices. These technologies, equipped with a cloud-based solution, provide optimal efficiency to businesses.
Elevate Your Storefront and In-Store Displays with Samsung TVs
Samsung’s display solutions help businesses address challenges in creating and disseminating its content, surpassing the shortcomings of traditional solutions.
The Frame makes for the ideal storefront display thanks to its Art Mode feature that transforms the TV into a canvas, displaying artworks that complement the aesthetics of any retail environment. Businesses can also showcase special promotions, features, and any menu or product offerings through a dynamic video loop.
Designed to look like a slim picture frame, The Frame has a modern frame design and customizable magnetic frames that can be attached and detached depending on style and preference. With The Frame, businesses can elevate their storefront aesthetics and captivate the customers’ attention.
Meanwhile, Business TV provides dynamic communication solutions for small businesses allowing them to keep their menu boards and advertising posters updated. The flexible functionality of the Business TV drives customer engagement.

(L-R) Department of Science and Technology (DOST) Undersecretary Maridon O. Sahagun, Samsung Electronics Philippines Corporation (SEPCO) President Min Su Chu, Department of Information and Communications Technology (DICT) Sec. Ivan John E. Uy, Roxas City Mayor Ronnie T. Dadivas, and Bases Conversion and Development Authority (BCDA) President Engr. Joshua Bingcang supports the nation-building agenda of strengthening private and government organizations during Samsung’s first business expo in the country.

Streamline Your Ordering Process with the Self-Ordering Kiosk
In today’s business landscape, characterized by rapid technological advancement and constantly changing consumer preferences, business efficiency has become a determinant of success. Samsung technologies offer innovative solutions that empower businesses to optimize operations, streamline processes, and increase productivity.
The Self-Ordering Kiosk offers an all-in-one solution offering contactless ordering and payment capabilities. With its easy installation and smart solution features, businesses can streamline operations. Moreover, the versatility of the kiosks allows configurations and customization depending on the requirements of businesses.
During the Business Expo, KFC Chief Information Officer Louie Quiogue discussed how they incorporated Samsung technologies into day-to-day operations and transformed its stores to have better interactions with its customers.
The fast food chain utilized Samsung’s Self-Ordering Kiosks and targeted to have 100% coverage of their stores this year. “We wanted to assist our store managers to better focus on serving customers. We are a fast food restaurant, so we want to be able to serve our customers very quickly,” he added.
Samsung VXT: A Revolution in Digital Signage
With its commitment to revolutionizing customer experiences, Samsung offers businesses tools that they can utilize to engage customers better and drive sales seamlessly through its technology powered by the Visual eXperience Transformation (VXT) Platform.
Samsung VXT is a cloud-based solution for digital signage that brings together flexible and efficient operation, faster setup and system recovery, and highly intuitive content creation and management capabilities to help businesses unlock the potential of business displays.
Samsung Regional B2B Product Manager SEAO Mark Goh emphasized the transformative potential of VXT in driving customer engagement to new heights. By harnessing the capabilities of VXT CMS, businesses can create personalized, interactive, and visually stunning content experiences that captivate audiences and foster meaningful connections. He added, “Samsung VXT has received international recognition. With these standards, we were able to give the customers peace of mind.”
Make Delivery Management Effortless with Samsung Knox
Effective delivery management holds paramount importance in fast-paced industries. Timely and efficient delivery not only ensures customer satisfaction but also impacts the brand reputation and loyalty of the customers. However, delivery management comes with its own set of challenges, which include location tracking, route optimization, and security of products or goods in transit.
Samsung addresses these challenges head-on with its Knox-equipped Galaxy Devices. Samsung Knox offers a range of advanced features including enhanced security, management, and productivity tools for businesses. It also facilitates location tracking and management of deliveries seamlessly.
As businesses navigate an increasingly digital landscape, Samsung technologies emerge as a game-changer in driving customer engagement and loyalty. By harnessing the power of immersive content experiences, businesses can leverage themselves in competitive markets and create lasting connections with their customers.
Visit to learn more about Samsung’s digital business solutions.


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