Chinabank ushers in Christmas with a heartwarming message
Chinabank Spreads Holiday Cheer
CBC Chairman Hans Sy, center, with the board of directors, wishing everyone a season of brightness and joy. From left: CBS Director Herson Sy, CBC Advisors to the Board Howard Conrad Sy and Ricardo Chua, and CBC's Lead Independent Director Margarita San Juan, President and CEO Romeo Uyan Jr., Independent Director Philip Tsai, Directors Peter Dee and Herbert Sy, Independent Director Claire Ann Yap, and Director Joaquin Dee.
Chinabank is celebrating the joy and spirit of the season, launching its “Focused on Christmas” video on YouTube and other social media channels.
At the bank's 2024 Christmas Party where the video was shown, CBC Chairman Hans T. Sy led the toast, saying "Focused on Christmas reminds us of the true essence of this wonderful holiday – a time for reflection, togetherness, and gratitude."
"This is our own way to convey our warmest greetings to all our customers, partners, and their families this Christmas," CBC President and Chief Executive Officer Romeo D. Uyan Jr. said. “The short video, which stars mostly Chinabankers, is a testament and tribute to the sincerity and hospitality of the Filipino tradition.”
A heartwarming montage of connecting and celebrating with loved ones and of appreciating the gift of family, the video reflects traditional Filipino values and the bank's commitment of focusing on what matters.
The video opens with a couple whose prayers have been finally answered, then cut to a group of officemates rejoicing over great news. This is followed by a scene familiar to a lot of Filipino families--a loved one abroad whose kindness and generosity can cut across oceans and time zones.
The voice over aptly captures the scenes: "It is not the glowing of lights but the brightness of smiles. It is not the chill in the air but the warmth of togetherness. It is not in the giving of gifts but in thoughtfulness unwrapped."
The video continues with a pensive grandfather who instantly brightens at the sight of his grandson. And as the two share an easy companionship, the rest of the family appears to the grandfather's surprise and delight. The closing scene where everyone is happily gathered at the table evokes warm thoughts of familial bonds and being there for each other when it counts.
The video's message, articulated by the voice over, rings true: "The holidays mean so much more than the trappings of the rush and the partaking of feasts. For us at Chinabank, we are focused on making the season more meaningful for you."
2024 is a landmark year for CBC. The bank embarked on its brand refresh program, modernizing its logo and overall image for a new generation of customers while staying true to its core values and heritage.
From the little things, like producing a video to spread the joy and meaning of Christmas, to the big things, like the bank's ongoing digital transformation to deliver superior customer experiences, Chinabank is living up to its brand promise of being “Focused on You.”
Click here to watch Chinabank's holiday video.
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