WinZir Brings Cup of Joe Closer to Cebuano Fans in an Unforgettable ‘SILAKBO’ Concert

Cebu, Philippines - April 02, 2025 -  Music has a way of bringing people home. On March 29, 2025, WinZir, a Cebu-based leader in gaming and entertainment, made this sentiment a reality as it brought Cup of Joe to their Cebuano fans for a spectacular leg of their SILAKBO concert tour at the IEC Convention Center (IC3), Cebu City. The night was more than just a concert—it was a celebration of homecoming, community, and the magic of live music.

As the major sponsor of the event, WinZir took pride in not just supporting a top OPM act but in bridging the gap between artists and fans in a city they themselves call home. With headquarters based in Cebu, WinZir’s involvement went beyond branding—it was a commitment to local culture, ensuring that Cebuano fans had a front-row seat to one of the most sought-after musical acts in the country without having to leave their hometown.

“We are incredibly proud to bring Cup of Joe closer to their Cebuano fans,” said Jacqueline Amistoso, Marketing Manager for WinZir. “Entertainment is at the heart of what we do, and being based in Cebu, we wanted to give back to the community by making this night possible.”

The atmosphere at IC3 was electric as Cup of Joe took the stage, delivering soulful performances of their biggest hits, including Tingin, Silakbo, Misteryoso, Sagada, Estranghero, and Mananatili. The band, who had performed in larger venues like Smart Araneta Coliseum, admitted that nothing compared to the warmth and passion of their Cebuano audience.

While WinZir is renowned for its innovations in online gaming, the brand has rapidly expanded into live entertainment and cultural events, reinforcing its commitment to being a premier name in Filipino entertainment. By sponsoring Cup of Joe’s Cebu tour stop, WinZir once again proved that it is not just a gaming platform, but a brand that champions homegrown talent and unforgettable experiences.

For the thousands of Joewahs who attended, the night was more than just music—it was a homecoming orchestrated by WinZir, a brand that understands that entertainment isn’t just about playing—it’s about feeling, belonging, and coming home.