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Samsung Continues to Dominate as Global Leader for TVs and Soundbar

Leading the Way in TV and Soundbar Innovation for Over a Decade

Samsung Electronics Co., Ltd.
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Samsung Electronics Co., Ltd.

Samsung once again holds the title as the global No. 1 brand for TVs and soundbars, maintaining their 18-year and 10-year streaks respectively.


Samsung maintains its reign as the unrivaled global No. 1 brand for TVs for the 18th year and soundbars for the 10th year, cementing the company’s unrivaled expertise in advancing display and audio technology and reputation as the most trusted TV and soundbar brand in the world.
Omdia has recorded Samsung as the TV market leader for 18 years in a row*. The market research firm attributed Samsung’s success to its 8K TVs which have 33 million pixels, creating sharper and more detailed picture quality. Likewise, Samsung’s soundbars were recognized to have achieved the highest sales globally for the 10th straight year by Futuresource Consulting.
These successes in the television and soundbar market can be credited to the exceptional quality of Samsung’s offerings, which consistently challenge the limits of what televisions and sound equipment can offer. No.1 global TV brand offers a wide selection of TVs and soundbars with sleek design and the latest technology, catering to both functionality and aesthetic appeal.
Built with AI Upscaling Technology, Samsung TVs automatically enhance the resolution and visual quality while also making life easier thanks to SmartThings, which allows users to control their TV with a tap on a smartphone**. At the same time, Samsung TVs help manage energy consumption through AI Energy Mode, enabling users to track their TV’s energy usage and automatically adjust its settings for energy conservation.
Samsung soundbars deliver the ultimate surround sound, making them ideal for various audio types, enhanced by a dedicated subwoofer for controlled bass reproduction. In addition to their exceptional audio quality, they boast sturdy construction, facilitating easy customization and movement. With support from Dolby Digital and Dolby Atmos, they deliver immersive audio experiences as well. Undoubtedly, Samsung soundbars stand out as one of the premier options for high-quality home audio experiences.
When paired with a Samsung TV, soundbars create the perfect harmony and the optimal audio-visual experience. Samsung’s longstanding reign as the top global brand for TVs and soundbars attests to its unwavering commitment to innovation and quality. With cutting-edge technology and unmatched expertise, Samsung continues to redefine home entertainment and business solutions, delivering immersive experiences that captivate users worldwide.
Samsung remains dedicated to innovating what TVs and sound equipment can achieve; ensuring that every moment spent in front of the screen is nothing short of extraordinary.
To learn more about Samsung’s global world #1 TV and soundbar technology, go to https://www.samsung.com/ph or visit any of Samsung’s authorized dealers nationwide.
*Source –Omdia, Feb-2024. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.
**Available for Samsung Galaxy phones only.

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For media inquiries, please contact AA Abjelina at aa.abjelina@samsung.com.

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