PILMICO AND GOLD COIN GROUP’S PET FOOD SEE CONTINUED GROWTH IN 2023

RAINING CATS AND DOGS. After achieving an impressive 322% year-on-year growth in 2022, Pilmico and Gold Coin Group, the Aboitiz Group’s food and agribusiness subsidiary, aims to expand its pet food brands further this year for continued growth.

Pilmico and Gold Coin Group (Pilmico), the food and agribusiness subsidiary of the Aboitiz Group, is here to nourish every member of the family. That is why beyond being one of the Philippines’ top flour and feed manufacturers, they recently ventured into the pet food category. First launched in 2020 via e-commerce with premium brand “Maxime” and economy counterpart “Woofy” for dogs, the pet food line has seen a significant increase in popularity.

Pilmico achieved 322% year-on-year growth in 2022 and is ready to sustain it throughout 2023.

This impressive growth is partly due to the expansion of its pet food line “Maxime” for cats and its economy line counterpart “Tommy.” Since launching in February last year, “Maxime” and “Tommy” for cats have surpassed their sales targets, steadily becoming two of the fastest-growing products in Pilmico’s pet food portfolio.

Pilmico’s pet food brands are now widely available in both online and offline channels, such as Shopee and Lazada, and in pet stores nationwide.