Nissan showcases the all-new Kicks e-POWER ahead of its Philippine launch
Media and content creators experience the thrill and excitement of e-POWER on the track
Left to Right: Akihiro Shibuya, Alliance Powertrain Engineering Director for e-POWER, Naoki Nakada, Chief Powertrain Engineer, and Juan Manuel Hoyos, NPI President took the lead in opening the track to introduce the all-new Kicks e-POWER to the media.
Manila, Philippines – Nissan Philippines (NPI) recently gave motoring media and content creators an exclusive hands-on experience of the much-anticipated all-new Kicks e-POWER, accelerating the local electrification strategy with another state-of-the-art innovation adding excitement to the daily driving of Filipino motorists.
During a two-day event at Clark, Pampanga, Nissan Philippines introduced the exciting all-new Kicks e-POWER with a walkthrough and an exciting track activity led by Chief Powertrain Engineer Naoki Nakada, Alliance Powertrain Engineering Director for e-POWER Akihiro Shibuya, and NPI President Juan Manuel Hoyos.
At the event, attendees experienced driving the all-new Kicks e-POWER along the 4.2-km long Clark International Speedway. Drivers felt the instant acceleration that comes with the fully electric motor-driven system that e-POWER offers. Unlike conventional hybrids, the e-POWER takes Nissan’s existing EV technology and adds a petrol engine whose only role is to charge the battery. This results in a ride that is both fuel efficient and powerful, while also being quieter than a traditional petrol-powered car.
“The momentum towards electric mobility is steadily growing. There are more Filipinos looking to shift to more fuel-efficient and eco-friendly options, and that includes vehicles,” said Hoyos at the event. “Staying true to our goal of providing innovation for excitement, the all-new Kicks e-POWER is a gateway for customers to adopt electrified vehicles, while still enabling a satisfying and fun ride. Nissan is giving customers a vehicle option with high-level performance that eliminates concerns surrounding driving range and lack of charging infrastructure.
“With e-POWER, motorists will experience the same exciting yet quiet drive that fully electric vehicles have to offer. Its precise electric motor control at 1/10,000 per second will show how responsive this car is, and its e-Pedal Step is a unique feature that will allow them to accelerate and decelerate using only the accelerator pedal,” shared Nakada during his walkthrough. “All this makes everyday driving very smooth. It also helps city driving become easier and less stressful, especially with many Filipino motorists having to brave heavy traffic on a daily basis,” he observed.
Nissan executives showcased five units of the all-new Kicks e-POWER which is set to be formally launched in the market in August.The expansion of Kicks e-POWER to the Philippines puts Nissan on track for its goal to achieve carbon neutrality by 2050, where they aim for every all-new Nissan vehicle offering in key markets to be electrified by the early 2030s. “The all-new Kicks e-POWER is well-received in Japan. The Philippine introduction will integrate this technology into the lives of more motorists, bringing more people closer to sustainable driving,” Hoyos added.
The Nissan all-new Kicks e-POWER will arrive in August of this year. For more information, visit nissan.ph.
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About Nissan Philippines, Inc.
Nissan Philippines, Inc. (NPI) is the sole national sales company of Nissan in the Philippines. Since it began operations in 2014, NPI has become one of the top automotive companies in the country, making the Philippines one of the key markets for Nissan globally.
NPI is committed to delivering Innovation that Excites to the Philippines market, through the introduction of new and exciting vehicles, innovative customer programs, and excellent customer service.
For more information on our products and services, visit our website at
nissan.ph.
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