Lay Bare Celebrates 18 Years with Inclusive Digital Commercial with “Napapa-Uy”

San Juan City, Philippines, June 14, 2024 – Lay Bare Waxing Salon, a pioneer in the hair removal industry, proudly announces its 18th anniversary with the launch of an exciting new digital commercial. The campaign underscores the brand's commitment to inclusivity, promoting its renowned Brazilian waxing service available across all genders and ages.

Established in 2006 by the visionary Hilario siblings Paolo, Fiona, and Monique, Lay Bare was birthed from the necessity for privacy, comfort and safe space for waxing sessions. On June 4, 2006, the first Lay Bare branch opened in Filmore, Makati, offering an unparalleled hair-free experience. The salon featured comfortable beds and private cubicles, establishing itself as a sanctuary for quality hair removal services. Lay Bare revolutionized hair removal with the use of natural ingredients such as Honey, Sugar, and Calamansi in its cold waxing technique.

"Our journey began 18 years ago with a simple vision: to provide exceptional hair removal services in a comfortable and welcoming environment," said Paolo Hilario, President of Lay Bare Waxing Philippines Inc. "Today, we celebrate our growth and evolution with a campaign that highlights our dedication to inclusivity and quality service for everyone."

Watch the commercial here

The commercial, crafted by Boost Advertising Agency, a 360-degree agency renowned for its effective humanized strategies, showcases the features, benefits, and real advantages of Lay Bare's Brazilian waxing service. Emphasizing creativity, fun, and engagement with a distinct Pinoy flair, the digital material reflects Lay Bare's ethos of providing beauty beyond aesthetics --- promoting hair-free confidence and hygiene to all its clients.

"Working with Boost Advertising Agency has allowed us to capture the essence of our brand while emphasizing the inclusivity of our services," as per Lay Bare’s Head of Marketing, Ms. Darlene Epino commented. "Our Brazilian waxing service is designed for all gender and ages – reinforcing our commitment to cater to diverse market."

The digital commercial, entitled "Napapa-Uy," features a specially written song of the same title that captures the funny antics and leaves a lasting impression on everyone who listens and watches. The digital is commercial can be viewed in Lay Bare’s official social media pages – Facebook and Instagram.

Lay Bare's expansion from a single waxing salon to a nationwide franchise is a testament to its quality and customer satisfaction. The brand's innovations, such as Lay Bare Mobile App for seamless booking, with enhanced feature such as the referral program has continually improve their clients’ experience.

As Lay Bare celebrates its 18th Anniversary, the momentous milestone, the brand looks forward to continuing its legacy of excellence and innovation. The new digital commercial is a fitting tribute, reflecting Lay Bare's dedication to inclusivity, creativity, and engagement.