LAWSON and Fumiya Unveil Exclusive Matcha Collaboration Event

Manila, Philippines - March 12, 2024 - LAWSON Philippines is thrilled to announce its exciting collaboration with Japanese artist and social media sensation, Fumiya Sankai. The unique event is set to take place on March 16th at the Festival Mall, Filinvest City, Alabang UGF Carousel Court, West Wing, starting at 4pm.

Lawson Creations:
To delight the taste buds of Filipinos, exclusive collaboration products was developed by Fumiya together with Lawson Philippines. The limited-time offerings are: Matcha Cheesecake–a new take on your favorite Japanese matcha! Sweet, creamy matcha made even better by cheesecake flavor! Dirty Matcha–Japanese matcha with perfect blend of a shot of espresso that is made from 100% ethiopian arabica beans. Matcha eclair–choux pastry filled with matcha custard, dipped in white chocolate matcha and sweetened cream.

Event Highlights:
The event promises a festive atmosphere with meet-and-greet opportunities to Lawson's raffle winners and lively performances by Fumiya Sankai, featuring singing and dancing. Attendees can immerse themselves in the rich Japanese culture and experience the unique blend of entertainment and culinary delights.

Fumiya's Comment:
In a statement from Fumiya, he expressed his honor and happiness to be part of a historic collaboration, marking the first-ever partnership between an artist and a convenience store in the Philippines. Fumiya aims to bridge the cultures of the Philippines and Japan, sharing the joy of Japanese products with the Filipino audience.

"When I was thinking about how I could make the Filipino people happy with Japanese products, I happened to have a chance to talk with the people at LAWSON. As we talked, we shared the common desire that we want Filipinos to be happy and enjoy Japanese products, so we decided to release a collaboration product, which is our first challenge in the Philippines!" said Fumiya.

The collaboration holds great significance for Fumiya as he continues to serve as a cultural bridge between the two nations. The event is not only a gesture of gratitude to LAWSON but also a celebration of this new artistic venture in the realm of convenience store products.

"I would like to continue to spread the goodness of the Philippines to Japan and the goodness of Japan to the Philippines so that I can become a bridge between the Philippines and Japan!" Fumiya added.


The event promises a delightful blend of entertainment, culinary exploration, and cultural exchange. Whether attendees have experienced the Matcha series before or are newcomers, the collaboration event invites everyone to partake in the festivities and enjoy the authentic Japanese experience.

Stay tuned for the unveiling of new songs by Fumiya, making this event an immersive celebration of art, culture, and collaboration.

■ About LAWSON Philippines
LAWSON is a renowned Japanese convenience store chain that has become a beloved part of the Philippine retail landscape. Known for its commitment to quality and customer satisfaction, LAWSON offers a diverse range of products, including delicious snacks, refreshing beverages, and other everyday essentials.

■ About Fumiya Sankai
Fumiya Sankai is a Japanese artist, entertainer, and social media personality who has captured the hearts of fans across the Philippines. With a mission to bridge the cultures of Japan and the Philippines, Fumiya brings joy, laughter, and cultural exchange through various forms of entertainment.