LANDBANK opens ‘phygital’ branch in Manila, eyes nationwide rollout

LANDBANK President and CEO Lynette V. Ortiz (4th from left) and Deputy Treasurer of the Philippines Ma. Nanette C. Diaz (5th from left) lead the inauguration of the LANDBANK Makati Business Center - Ayala Avenue Phygital Branch in Makati City on 30 January 2025. Joining them are (from L-R) PDIC President and CEO Robert B. Tan, LANDBANK Executive Vice President Liduvino S. Geron, GCG officials Commissioner Atty. Brian Keith F. Hosaka, Chairman Atty. Marius P. Corpus, and Commissioner Atty. Geraldine Marie Berberabe-Martinez, and Office of the Special Assistant to the President for Investment and Economic Affairs Undersecretary Jose Edwiniel C. Guilas.

MAKATI CITY – LANDBANK opened its first ‘phygital’ branch in Metro Manila as part of the Bank’s nationwide rollout of modernized branches to provide Filipinos more accessible and innovative financial services.

The LANDBANK Makati Business Center – Ayala Avenue Phygital Branch, located in Robinsons Summit Center on Ayala Avenue in Makati City, combines physical and digital services for a more streamlined, seamless, and delightful customer experience.

LANDBANK President and CEO Lynette V. Ortiz and Deputy Treasurer of the Philippines Ma. Nanette C. Diaz led the inauguration rites for the LANDBANK Makati Business Center – Ayala Avenue Phygital Branch on 30 January 2025.

Governance Commission for GOCCs (GCG) Chair Atty. Marius P. Corpus and Commissioners Atty. Brian Keith F. Hosaka and Atty. Geraldine Marie Berberabe-Martinez, and Philippine Deposit Insurance Corporation (PDIC) President and CEO Robert B. Tan also graced the event.

“Our phygital branches represent a bold and timely step forward in bridging traditional banking with digital innovation. This reflects LANDBANK’s commitment to empower Filipinos by delivering accessible, customer-focused, and inclusive financial services,” said LANDBANK President and CEO Ortiz.

This latest upgraded branch is LANDBANK’s eighth phygital branch, as the Bank plans to inaugurate at least 30 more phygital branches nationwide by the end of the year.

Transforming the Branch Experience

LANDBANK phygital branches feature a refreshed look with self-service machines, new queuing and tellering systems, meeting pods, and interactive zones. Each branch has a dedicated phygital ambassador to assist and guide customers to the machines or areas suitable to their needs, ensuring personalized support.

Over-the-counter transactions in LANDBANK phygital branches are also simplified through the LANDBANK Easy Access (LEA) system, which eliminates the need to fill out forms. Account opening is initiated through the Digital Online Banking System (DOBS), accessible via the DOBS Corners in the branch or via the LANDBANK website for added convenience.

Meanwhile, the Explore Zone offers clients the opportunity to learn more about LANDBANK’s wide range of financial products and services designed to help them achieve their financial goals. The meeting pods are specifically designed for consultations with LANDBANK marketing officers, providing clients with personalized guidance on how to maximize the benefits of the Bank’s offerings.

The phygital branches are likewise equipped with automated teller machines (ATMs) and cash deposit machines (CDMs) that offer card and cardless transaction options.

Soon, LANDBANK phygital branches will introduce additional features, including self-service passbook updating and ATM card issuance and updating, ATM withdrawal via quick response (QR) code, and access to DOBS via mobile and web with automatic scheduling for account opening.

As LANDBANK sets its sights on broader nationwide expansion, the phygital branch model underscores its commitment to leveraging technology to drive financial inclusion and customer satisfaction.

Customers can also open a savings account online through the straight-through account opening feature of the LANDBANK Mobile Banking App (MBA), without visiting a branch. The LANDBANK MBA is a free application that offers seamless and convenient online fund transfers, bills payments, and balance inquiries, among others.

ABOUT LANDBANK

LANDBANK is the largest development financial institution in the country promoting financial inclusion, digital transformation, and sustainable national development. Present in all 82 provinces in the county, the Bank is committed to provide accessible and responsive financial solutions to empower Filipinos from countryside to countrywide.

LANDBANK operates 607 branches and branch-lite units and 60 lending centers nationwide, complemented by 3,229 ATMs, 238 CDMs, 1,130 LANDBANKasama partners, and an additional 3,449 ATMs in partner 7-11 convenience stores.