JuanUp returns to Makati with a bigger second edition

Makati, Philippines - August 22, 2026 - Juan by JuanTax, the Philippine platform for accounting and tax, today announced the full program for JuanUp 2026, its flagship technology and innovation conference. Taking place on Friday, 28 August at Whitespace Manila, the event promises more tailored content than ever before to connect and inspire accountants, bookkeepers and the businesses they serve.

Returning for a second year after drawing more than 600 attendees in 2025, JuanUp will feature sessions addressing the profession's most talked about challenges and opportunities, from e-invoicing under Revenue Regulations No. 26-2025 to practical strategies for working with AI.

Heidi Mendoza, former Commissioner of the Commission on Audit and the first Filipino to serve as a United Nations Under-Secretary-General, delivers the closing keynote. Atty. Mark Gorriceta, Chairman of Go Digital Pilipinas and Managing Partner at Gorriceta Africa Cauton & Saavedra, joins Jerry Ilao of the Philippine AI Business Association and Eldred Wee of Singapore-based Edenity on what AI changes for Philippine CPAs. A second panel gives SME owners the floor. The Department of Trade and Industry opens the program, represented by Director Karl Lyndon Pacolor of its Bureau of Policy Research and Innovation.

The program also carries the first public walkthrough of Juan Accounting v3.0, which brings a practice's books and BIR filings into a single flow and is built for e-invoicing under RR 26-2025 ahead of its 31 December start.

New this year, every delegate receives a Digital Passport to collect stamps at partner booths and unlock rewards.

"JuanUp is about bringing the Filipino accounting community into one room, not just to celebrate the work, but to give people the tools and knowledge to run a better practice, help their clients grow, and move the profession forward together," said Marvin Galang, CEO of Juan by JuanTax.

"This year we are making it bigger. More speakers, more partners, and the first public look at Juan Accounting v3.0. The profession is being asked to change quickly, and nobody should have to work that out alone. And of course, we are keeping the part everyone talks about afterwards, the Friday night party."

The event runs 1:00 PM to 10:00 PM, with a networking party from 6:00 PM. PLDT Enterprise is Official Connectivity Partner, with gold partners Maya Business, Globe Business and Timora.

All-access tickets are ₱1,499 and cover food, drinks and the full event, creditable toward a Juan Accounting subscription. Tickets and program details are at https://juanup.juan.ac.