JuanUp 2026 brings AI, digitalization and business innovation into one room

Manila, Philippines - September 01, 2026 - Organized by Juan by JuanTax, JuanUp has grown into a platform where professionals can explore practical technology solutions while discussing the changing demands of modern business. Following the strong response to its inaugural edition, the 2026 conference continued the conversation with a stronger focus on artificial intelligence and its role in business digitalization.

Juan by JuanTax CEO Marvin Galang said AI adoption has become one of the most important conversations for businesses today, particularly as organizations look for ways to improve efficiency, automate repetitive work and adapt to changing customer and regulatory requirements.

“Whether we like it or not,” AI adoption has become central to the discussion, Galang noted during the event, emphasizing that digital transformation involves more than technology. It also requires changes in people, behavior, processes and the way organizations operate.

The Department of Trade and Industry (DTI) also highlighted the potential of emerging technologies to help Philippine SMEs scale and become more competitive. DTI Assistant Director Karl Lyndon Pacador underscored the importance of infrastructure and stronger public-private partnerships in helping businesses navigate digitalization.

JuanUp 2026 featured an extensive lineup of business, technology and professional experts, including former Commission on Audit Commissioner Heidi Mendoza, Pacador, Atty. Mark Gorriceta, chairman of Go Digital Pilipinas, Jerry Ilao of the Philippine AI Business Association, Sergio Boero of the Italian Chamber of Commerce Philippines and Eldred Wee of EDenity and CSPN Singapore.

Other speakers included Eli Harrell of EmergePH, MK Bertulfo of FHMoms, Atty. Dexter Feliciano of LEAI, Aristides “Jong” Merida of Insight TM Corp. and Anne Francisco of PCCI-QC.

A major highlight was the public walkthrough of Juan Accounting v3.0, showcasing how accounting technology can bring books and BIR filings into a more integrated workflow while preparing businesses for electronic invoicing requirements under Revenue Regulations No. 26-2025.

The conference also showcased technology solutions covering AI, electronic invoicing, point-of-sale systems, legal technology, human resources and payroll, accounting and taxation.

For the organizers, JuanUp is ultimately about making technology more accessible and relevant to the professionals and businesses expected to use it.

From accounting firms to growing SMEs, the event demonstrated that digital transformation is no longer simply about adopting new software. It is about building businesses that can respond faster, work smarter and remain competitive in an increasingly digital economy.

With around 500 registrations for its 2026 edition, JuanUp continues to position itself as a meeting point for the Philippine business and accounting community — connecting technology, expertise and people around the opportunities created by digital transformation.