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New study finds majority of Filipinos believe their actions are helping to protect the environment
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New Standard Insights study reveals a promising trend: Filipinos' escalating consumer awareness regarding sustainability's role in preserving the environment. This growing consciousness signals a positive shift towards responsible consumer practices.
Standard Insights, August 7, 2023 - A new study conducted by Standard Insights reveals that a significant majority of Filipinos believe their personal actions are making a positive impact on environmental conservation. The study, which surveyed over 1,000 Filipino respondents, reveals a growing shift towards sustainability and environmentally friendly practices.
With the onset of the pandemic, Filipino consumers have displayed a keen interest in reevaluating their shopping habits, leading them to be more conscious about their purchases. Increasingly, individuals are prioritizing sustainable, natural, organic, and locally sourced products, believing that these choices not only contribute to their personal health but also to the overall well-being of the environment.
According to the study, an impressive 66.27% of respondents consciously opt for goods and services from businesses known for their ethical and environmentally friendly practices. This trend indicates a growing awareness among Filipinos regarding the impact of their consumption choices on the planet.
The study further highlighted that an impressive 57.9% of Filipino consumers are willing to pay a premium for products and services that are sustainably and ethically produced. This willingness to invest in eco-friendly options demonstrates a strong commitment to supporting businesses that prioritize environmental responsibility.
Perhaps the most inspiring finding from the study is that a staggering 91.8% of Filipino consumers firmly believe in the impact of their efforts to sustain the environment. These environmentally-conscious individuals are optimistic that their collective actions can influence the trajectory of the planet, potentially leading to a better and more sustainable future.
This growing awareness and commitment to environmental stewardship represent an opportunity for businesses to align their practices with the values of Filipino consumers. By embracing sustainable and ethical production, companies can not only attract a loyal customer base but also contribute to the preservation of the environment.
"We are thrilled to release the results of this survey, offering key insights into Filipino perspectives and behaviors regarding sustainability. We hope these findings can guide businesses and organizations in enhancing their offerings to better align with the evolving preferences of the Filipino population." – Florian Gaudel, Founder & CEO, Standard Insights
About Standard Insights
Standard Insights is a market research company that helps brands make better decisions by providing them with accurate and timely consumer insights. Our unique methodology combines artificial intelligence and data collection on social networks to reach representative respondents without using panels, giving our clients the confidence and flexibility they need to make informed decisions about their brand's future.
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