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Post ReleaseFrom South Korea to the World: Eastsea Brother’s Journey
Eastsea Brother, a premium pet food brand from South Korea, shined at Singapore Pet Festival 2024, selling out its fish-based products. The brand plans global expansion, aiming for markets in Hong Kong, the Philippines, and Japan.
Seoul, South Korea - August 08, 2024 - Eastsea Brother, a premium pet food brand from Gangwon-do, South Korea, has made a significant impact at the Singapore Pet Festival 2024. Known for its high-quality fish-based products sourced from the East Sea, the brand quickly garnered attention and acclaim in the Singapore market.
At the festival, held at Marina Bay Sands on August 2, Eastsea Brother sold out its entire product range, including Raw Freeze-dried treats and Semi-dried premium treats. The innovative pear-shaped booth design earned them one of the 'Best 4 Booth Awards' among 200 global exhibitors, making it the only international booth to receive this honor.
The success of Eastsea Brother highlights the growing demand for fish-based pet food, a segment that comprised only 1.3% of the global market in 2023 but is rapidly expanding due to its low calorie and high protein content. Utilizing cod, salmon, and pollock from the East Sea, the brand produces nutritious, low-fat pet food in visually appealing packaging, resonating with pet owners worldwide.
Buoyed by their success in Singapore, Eastsea Brother is set to expand into Hong Kong, the Philippines, Japan, and beyond. CEO Kim Eun-yul expressed his gratitude, saying, "We are thrilled to be recognized in Singapore and look forward to bringing our premium pet food to a global audience."
With a 300% annual growth rate since its inception, Eastsea Brother continues its journey from the pristine waters of the East Sea to pets around the world.
For more information, visit Eastsea Brother's website.
Yong Choi
yong@smallbrander.kr
smallbrander.kr
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