DAOS 2025: Empowering Filipino Agency Owners to Build, Scale, and Lead

Manila, Philippines - November 13, 2025 - Curated by MK Bertulfo, DAOS 2025 is the first 3-day hybrid summit designed to help Filipino freelancers evolve into confident agency owners and visionary leaders. It’s more than a conference — it’s a community-driven movement to build scalable, purpose-led, and future-ready digital agencies across the Philippines.

Co-presented by ZBiz Solutions and Digital Workforce Group, with Jade Hotel & Suites as the official hotel partner, DAOS 2025 combines virtual learning, live collaboration, and a unique ecosystem tour across Makati and Mandaluyong.

Three Days of Growth and Connection

Day 1 – BUILD: From Freelancer to Founder
The virtual kickoff focuses on mindset, systems, and strategy to help freelancers identify their growth stage and move confidently into agency ownership. Key sessions include talks by Pam Baluyo, Leif Brian Gomez Margallo, and Le-an Lai Lacaba-Morales, and a panel led by Nathalie Mago featuring Rica Jankulovski, Fleire Castro, and Cybill Getgood.

Day 2 – SCALE: Systems, Sales, and Leadership
Held at Jade Hotel & Suites and to be hosted by Mikaela Concha, the second day dives deep into systems, sales, and leadership mastery. Marjorie Aviso opens with lessons on turning chaos into clarity, followed by Ehden Pelaez on getting clients consistently from local and global markets. A panel with Andrea Pios, Sherwin Nava Alegre, Yvette Marie Sabellona, and Kristen Shayne Enrile explores how to make clients pay more and stay longer.

A fireside chat with Apple Manansala highlights the Dual CEO Mindset, while Shayne Fenis, Cap Hernandez, Thara Fajardo, and Faith Natividad discuss PR, partnerships, and visibility. Michelle Miranda then shares how to lead remote teams without micromanaging or burning out.

Breakout Sessions powered by Jay-cee Tan of Salig AI and Grace Cuevas of Flowhelper AI will teach agency owners how to automate client acquisition and operations using artificial intelligence. Harold Rey Ladaran closes the day with a hands-on workshop on designing an effective 2026 growth strategy.

Day 3 – LEAD: The Digital Ecosystem Tour
The summit concludes with an immersive tour of Market Social, Ponte Spaces, Zero-Ten Park Philippines, The Company Makati, Mystery Manila, and Magellan Solutions. Participants will explore how collaboration, culture, and innovation fuel the country’s most forward-thinking digital hubs.

Powered by Collaboration

DAOS 2025 is proudly supported by Creative Partners: Craft Haven by Lana, Grace to Grace Printing, FHMoms, EZ Craft, Olivia Rose & Co., Likha Photo Studios, Rekreate Digital, and B & L Photography.

The Booth Exhibitors include First Circle, Faith AI, Josie AI, Salig AI, Bares Business Solutions, Caretech, Sun Life, LZ Cybersecurity, and RPO Accounting Services.

Giveaway Sponsors Payoneer, PIOS Solutions, BuyNextDoor, Sunshine Cafe, Shefadae Kitchen, Katutubo’t Lokal and St. Peter Life Plan add excitement to the experience, while Grace to Grace Consulting ensures seamless event management from start to finish.

DAOS 2025 is also supported by media partners Start Up Podcast PH, The New Channel, Experience Travel and Living, YAM Agency and PR Station.

The Future Starts Here

“Every successful agency begins with a founder who chooses to lead with clarity and purpose,” says MK Bertulfo, Summit Curator. “DAOS 2025 is where that transformation begins.”

Whether you’re a freelancer ready to grow, an agency owner scaling your systems, or a partner investing in the digital workforce, this is your moment.