Cebu Pacific Renews Partnership with UNICEF’s Change for Good Program

Cebu Pacific/2024

Cebu Pacific (PSE: CEB), the Philippines' leading carrier, has renewed its partnership with UNICEF for its new Country Programme for Children (2024-2028), reaffirming its commitment to empowering children and young people in the Philippines and supporting local communities.

Since 2016, CEB has actively taken part in UNICEF’s Change for Good, a global initiative that aims to convert spare change of passengers into life-saving supplies and services for children in need. Over the past eight years, the programme has successfully raised over 91 million pesos for UNICEF’s lifesaving programmes for children in health and nutrition, education, protection, social policy, and emergency relief.

“We are honored to continue our partnership with UNICEF. The Change for Good programme aligns with our core values and mission to give back to the communities we serve. Together with our passengers, we have made a significant impact, and we look forward to continuing this important work,” said Candice Iyog, Cebu Pacific's Chief Marketing and Customer Experience Officer.

“Cebu Pacific has been a longstanding partner of UNICEF in creating a better world for children. The airline’s support has helped in driving change, ensuring millions of children, including the most vulnerable, have access to their basic rights and opportunities they need to survive and thrive. We are grateful for their steadfast commitment and the generosity of their passengers,” said Behzad Noubary, UNICEF Philippines Deputy Representative of Programmes.

CEB is the first and only airline partner of UNICEF in Southeast Asia for the Change for Good campaign. It is also the only local carrier that actively raises funds to support children in its home country.