Canon Developing New RF-S7.8mm f/4 STM Dual Lens for EOS R7 Camera for Recording Spatial Video for Apple Vision Pro

Canon Inc. announced on 11 June 2024 that it is developing the RF-S7.8mm f/4 STM Dual lens for its popular EOS R7 camera[1], enabling users to capture life’s most precious moments in spatial video, and then relive those memories on the Apple Vision Pro. The new DUAL lens is the latest addition to Canon’s EOS VR System lineup, and will be available later this fall[2]. Canon is the first[3] camera manufacturer to introduce a dedicated, interchangeable lens that enables pro users to capture stunning spatial video to experience on the Apple Vision Pro.[1] As of the release date of the RF-S7.8mm f/4 STM Dual lens, the only compatible camera is the EOS R7 (released in June 2022). Requires a firmware update scheduled for release at the same time as the lens.[2] Between September 21, 2024, and December 20, 2024.[3] As of June 10, 2024.

With the RF-S7.8mm f/4 STM Dual lens, videographers can record gorgeous spatial video even in the most challenging lighting conditions. After capturing video with the interchangeable lens, the EOS VR Utility app transforms the video captured from the camera to spatial video, which viewers can enjoy on the Apple Vision Pro.

[1] As of the release date of the RF-S7.8mm f/4 STM Dual lens, the only compatible camera is the EOS R7 (released in June 2022). Requires a firmware update scheduled for release at the same time as the lens.[1] Between September 21, 2024, and December 20, 2024.[1] As of June 10, 2024.

The RF-S7.8mm f/4 STM Dual lens features a field angle that is similar to a person’s field of view, which enables videographers to naturally capture memorable moments. The lens is also equipped with a high-speed autofocus mechanism, so users of all levels can record amazing spatial video.

Canon launched the EOS VR System for capturing immersive and VR video in 2021, and since then has met the needs for video production in diverse fields including entertainment, tourism, and education. The EOS VR System features dual lenses and utilizes the left and right lenses to produce beautiful content with incredible depth and dimension. To streamline the video production workflow, the light entering from the respective lenses is recorded on a single CMOS sensor, which eliminates the need for camera position adjustments or synchronization prior to shooting, or the need for piecing together footage after filming.

Canon launched the EOS VR System for capturing immersive and VR video in 2021, and since then has met the needs for video production in diverse fields including entertainment, tourism, and education. The EOS VR System features dual lenses and utilizes the left and right lenses to produce beautiful content with incredible depth and dimension. To streamline the video production workflow, the light entering from the respective lenses is recorded on a single CMOS sensor, which eliminates the need for camera position adjustments or synchronization prior to shooting, or the need for piecing together footage after filming.

About Canon in the Philippines

Canon is a multibillion-dollar company with one of the most extensive product lines of digital imaging devices. 2020 marks the company’s 35th consecutive year it has been ranked among the top five U.S. patent holders and the 16th consecutive year it has been ranked first among Japanese companies for the number of U.S. patents granted. It continues to enrich lives through technological innovation.

Guided by its commitment to its Kyosei philosophy of living and working together for the common good, Canon provides total imaging solutions to improve personal and professional lives. The brand ranks as one of the top 20 brands in the region according to a 2018 study conducted by Campaign Asia-Pacific and Nielsen thanks to its strong reputation on performance and good corporate citizenship.

Canon Marketing (Philippines), Inc. has offices spread across the Philippine archipelago supported by its vast network of authorized service centers. Recognitions and awards received include the Corporate Award and Gold Bagwis Seal of Excellence for providing distinctive service to customers.

Canon Marketing Philippines reaffirms its dedication to sustainability, integrating eco-friendly practices across all its operations and product lifecycle, striving for a greener future for generations to come.