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All Aboard! Philippine Coast Guard is the newest beneficiary of Ayala’s #SaludoSaSerbisyo

Other beneficiaries include the AFP, the PNP, and the BFP

Ayala
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Ayala

The PCG and Ayala signed on Thursday a Memorandum of Understanding, defining their commitment to address the various needs of PCG personnel through Saludo sa Serbisyo, Ayala’s comprehensive and sustainable needs-based program for the country’s uniformed servicemen.

(L-R) Ayala Corporation Head of Security & Crisis Management Emmanuel Bautista, Ayala Corporation Head of Public Affairs Rene Almendras, Ayala Corporation Chairman Jaime Augusto Zobel de Ayala, PCG Admiral Artemio Abu, PCG Vice Admiral Ronnie Gil Gavan, PCG Vice Admiral Rolando Lizor Punzalan, Ayala Corporation Chief Legal Officer Solomon Hermosura

Ayala Corporation Chairman Jaime Augusto Zobel de Ayala and Ayala Corporation Head of Security & Crisis Management Emmanuel Bautista with PCG officers at the PCG Headquarters in Manila.

MANILA — Thousands of Philippine Coast Guard officers and staff from the northernmost to the southernmost islands of the Philippines will now have access to #SaludoSaSerbisyo.
The PCG and Ayala on Thursday signed a Memorandum of Understanding, defining both parties’ commitment to address the various needs of PCG personnel through Saludo sa Serbisyo, Ayala’s comprehensive and sustainable needs-based program for the country’s uniformed servicemen.  
“Today, we are glad to be able to find some comfort and convenience for the hardworking and dedicated men and women of the Coast Guard through the Saludo sa Serbisyo program of Ayala Corporation,” said Admiral Artemio Abu, PGC Commandant.
“Ayala Corporation has a rich history of giving generous support to the uniformed personnel as a way of extending gratitude to the men and women in the uniformed service who make so much sacrifices for the sake of our country,” he added.
Through Saludo Sa Serbisyo, Ayala group offers convenient and expanded access to various products and services, such as home and car ownership assistance, financial education program, employment and livelihood program, and health & wellness program, to name a few.
“As a nation surrounded by water, the Philippine Coast Guard is absolutely intrinsic to the safety of our nation,” said Jaime Augusto Zobel de Ayala, Chairman of Ayala Corporation. “Your genuine, selfless and tireless service to our country, which we have shown time and time again, inspires us to do so much more to do good.”
In his remarks, Zobel also recalled several instances when Ayala group and the PCG joined forces to address the immediate needs of Filipinos. 
In 2020, the PCG helped the Ayala group deliver relief to families affected by the eruption of Taal. In the same year, when Super Typhoon Rolly hit the eastern islands of the Philippines, the PCG helped the group transport potable water for affected families from Albay to Catanduanes.    
“Over the years Saludo Sa Serbisyo assisted families in the veiling of their first home, their first car, and even their first business,” Zobel added. “As we continue our partnership moving forward, we remain committed to further ramp up our engagement with the Philippine Coast Guard.”
“Nakakatuwa pong marinig na through Ayala, marami ang nagkaroon ng unang bahay, unang sasakyan, unang business opportunity,” Abu responded. “The Philippine Coast Guard has been looking after our countrymen, and it is truly comforting to know that there are organizations in the private sector willing to look after our Philippine Coast Guard personnel.”
Other beneficiaries of Saludo sa Serbisyo include the Armed Forces of the Philippines, the Philippine National Police, and the Bureau of Fire Protection.  
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Media: corpcomm@ayala.com.ph

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