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YOYO launched the Cross Border E-Commerce crowdfunding platform “Shopan” which introduces Japanese innovative design and technology products with local influencers.

YOYO Holdings Pte. Ltd.

MANILA, Philippines, 4 November 2020 – YOYO Holdings Pte. Ltd. (CEO: Yosuke Fukada), the marketing technology company has launched an E-Commerce crowdfunding platform “Shopan” in the Philippines. Website

About Shopan

Shopan stands for “Shop + Japan”, a Cross Border E-Commerce crowdfunding platform for Japanese innovative design and technology products. Shopan will display selected Japanese products and will start by offering them to the Philippine market.

Influencer commerce with exclusive Japanese product in Southeast Asia

The E-Commerce market is growing rapidly in Southeast Asia, partly due to the impact of COVID-19. This is due in part to the fact that many people have started their businesses online as corona has reduced job opportunities.

With the vision of “Empower the Next Billion”, YOYO aims to provide diverse opportunities to the people in emerging countries. Our one of the solutions, the micro-influencer platform “PopStar”, has more than 250,000 registered influencers and more than 500 million followers, maximizing profit opportunities using social media for local creators.

From this year, PopStar influencers have started live commerce through social media and EC sites. Through live commerce, some micro-influencers have already sold hundreds of thousands of yen monthly even it is their first time to run live streaming.

To provide micro-influencers in Southeast Asia with further profit opportunities, YOYO will promote opportunities to live-sell unique Japanese products that cannot be purchased locally. Through Shopan, PopStar influencers will be able to sell in live commerce to their fans, and by introducing the attractiveness of Japanese products to the Philippines, YOYO will support the fundraising for Japanese innovators as well.

About YOYO

YOYO is a marketing technology startup in Southeast Asia to empower the next billion. A mobile reward platform, PopSlide, has provided free Internet more than 1 petabyte (= 1 million gigabyte) to 3 million users. And the largest influencer platform, PopStar, has 250 thousand influencers in the Philippines and Indonesia with 500 million followers.

To learn more about our company, visit:

To have more products in Shopan, visit:

And to all influencers out there, we are looking forward to collaborating with you soon!

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YOYO Holdings Pte. Ltd.

YOYO Holdings Pte. Ltd.